Director of Cakewalk and Season’s Greetings, Ram Kamal Mukherjee lists amongst top 50 Influential Content Professional in Asia.
Noted author and filmmaker Ram Kamal Mukherjee will be conferred with the prestigious Most Influential Content Professional Award at World Marketing Congress in Mumbai this November. He happens to be the only personality from film fraternity to make it to the top 50 influencers list in Asia. “We are extremely honoured to have Indian filmmaker and noted author Ram Kamal Mukherjee our esteemed winner at the World Marketing Congress,” says Dr R L Bhatia, founder of World Marketing Congress.
The award is a result of an intensely researched process undertaken by the research cell, which consists of postgraduates in History, and Management with a combined 100+ years research experience. It is the hard work and intense work ethic of the research cell to produce a shortlist of individuals who are doing extraordinary work and track the record of their achievements. A jury comprising of senior professionals from across the globe then reviews the shortlist. “This will be for the first time that anyone from entertainment industry will be receiving this coveted award,” adds Dr Bhatia.
“I am truly honoured to receive this prestigious award, as a filmmaker and one of the founder member of Assorted Motion Pictures, this encourages us to make bigger and better content for digital consumers,” says Ram Kamal Mukherjee. The award will be conferred at a gala show in Mumbai at Taj Lands End on November 22nd. The award will bring the best industry professionals who have made an outstanding contribution in the Branding and Marketing fraternity. The award aims to reward the best in the industry and enhance their reputations.
The award is also in association with CMO Asia Awards, a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof. Ram Kamal further adds, “User generated content will become the voice of brands. Customers will determine the direction of marketing efforts and the tone it takes with their own input, commentary and original content. Content communities will feel similar to social media, but will only be relational to the products and services people are using. Brands can then source this content to discover an even higher level of personalisation.”
Ram Kamal is India’s first Power Brand Film Journalist and Biographer, who is best known for his biographies on Hema Malini and Sanjay Dutt. Being a former editor of Stardust magazine and Vice President with Pritish Nandy Communications. He became India’s youngest biographer at the age of 26 with his coffee table book Diva Unveiled.
“This year his name topped in the content influencers because of two reasons. He remains India’s first filmmaker to release his short film Cakewalk in a satellite television channel Rishey Cineplex, while his second film Season’s Greetings has been acquired by Zee5 at a whopping price, while Mr Amitabh Bachchan unveiled the first look of the film. While most filmmakers are releasing their short length feature films on YouTube, Ram Kamal is probably the first to break the rule,” adds Dr Bhatia.
Ram Kamal created innovative marketing strategies to get eyeballs for his product. While he had Hema Malini unveil the first look of Cakewalk in London, he promoted the film in Dubai and created record with multi city tour promotion with Esha Deol. He also became the first director to integrate a short film promotion in Lakme Fashion Week. He also became the first director to be invited at BBC London for his film Cakewalk.
Former winners in this category from India has been Faizan Ahmad, National Head Content Marketing from The Hindu, Nicola Eliot, Director, BBC Global News and Priyanka Sehgal, Vice President Content & Strategy, TV & Digital Network18.