Maha Metro, with an intention to promote the importance of following traffic rules has launched an unique and interesting campaign in Nagpur. As part of the campaign, Maha Metro has given the task to a few actors to play mythological characters such Yamraj, Chitagupt, Bhima, Lord Krishna, etc. on the road and urge traffic violators to follow traffic rules.
The Maha Metro campaign, which was launched last week, is going on in full swing and seems to be quite a hit. ‘Yamraj’ and ‘Chitragupt’ from Maha Metro were recently spotted on a busy city road urging helmet-less bikers to wear helmets and car drivers to fasten their seat belts. These mythological characters also went to a couple of schools in Nagpur to promote the importance of adhering to traffic rules.
Akhilesh Halve, DGM, Corporate Communications, Maha Metro told Nation Next: “We have started this campaign to raise traffic awareness among the general public. Our people dressed as mythological characters will be telling the commuters to wear helmet, carry valid license, not to ride triple seat, wear car seat belts, not to drink and drive and following other traffic rules.”
(All pictures have been sourced by Nation Next from Akhilesh Halve)