Actors Rinku Rajguru and Akash Thosar, who shot to fame with the 2016 Marathi movie Sairat, came calling to Nagpur recently to promote the upcoming television show Kasautii Zindagii Kay, which is a reboot of the original show (of the same name), which aired on Star Plus from October 2001 till February 2008. The reboot of the show will air on Star Plus from September 25, 2018.
Thosar and Rajguru, were in Nagpur as part of a unique promotional strategy adopted by the makers of the television show. As part of the strategy, a ‘Sculpture of Love’ was unveiled by different celebrities in 10 different cities (Mumbai, Delhi, Noida, Pune, Nagpur, Nashik, Rajkot, Vadodra, Surat and Ahmedabad) on September 10. The sculpture revealed the lead actors – Erica Fernandes and Parth Samthaan – of the reboot of Kasautii Zindagii Kay. Thosar and Rajguru unveiled the sculpture in Nagpur at Eternity Mall.
During a media interaction held at Hotel Radisson Blu before the unveiling of the sculpture, Rajguru and Thosar acknowledged that even though they were kids when the original series was aired, they are really excited for the reboot of the show. Thosar said, “We have never seen Kasautii Zindagii Kay as we were kids when the original series was aired. But we have heard many good things about the show. We have also been told about the amazing love story of Prerna and Anurag. We are glad that Star Plus gave us this opportunity to unveil this statue of love and romance. We are really excited about the reboot of Kasautii Zindagii Kay and we can’t wait for it to air on television.”
Kasautii Zindagii Kay is being produced by Ekta Kapoor, who also produced the original series. While the original series had actors like Shweta Tiwari, Cezzane Khan, Urvashi Dholkia, Ronit Roy, Karanvir Bohra, etc., playing pivotal roles, the reboot will have have actors like Erica Fernandes, Parth Samthaan, etc.