Sanjeev Pendharkar felicitates ‘VICCO girl’ Mishti Chakraborty

Nation Next Newsroom | Jul 3, 2018 23:36


Sanjeev Pendharkar, Director, Vicco Laboratories, felicitated VICCO girl Mishti Chakraborty, as a gesture to celebrate the success of VICCO advertisement.
Mishti Chakraborty and Sanjeev Pendharkar

Mishti Chakraborty and Sanjeev Pendharkar

MUMBAI: Sanjeev Pendharkar, Director, Vicco Laboratories, recently felicitated Mishti Chakraborty, an emerging Bollywood actress, better known as ‘VICCO girl’ as a gesture to celebrate the success of the VICCO advertisement.

Mishti, who made her Bollywood film debut with Subash Ghai’s film Kaanchi, created ripples in the VICCO ad. The ad commercial resonated well with the consumers.

Unveiling the secret about her stunning and spotless skin, Mishti said that the daily application of VICCO Turmeric Foam Base Cream and VICCO Turmeric Cream is an essential part of her daily holistic beauty regime.

Expressing her love for VICCO, Mishti said, “I look forward to a long and fulfilling collaboration with the brand and I would be delighted to be a part of any further advertising campaigns of this leading global beauty label.” She also revealed that loves being recognised as the ‘VICCO Girl’ and is gleeful to be a part of such an elite family.

Ecstatic with the love and appreciation showered by people, the young actress expressed her deepest gratitude for being associated with VICCO. Applauding the success of VICCO, she congratulated Pendharkar for pocketing two consecutive awards in a row.

In the felicitation message, Sanjeev Pendharkar said, “It’s amazing to see Mishti join our roster and I wish her well for all future endeavors. It is truly great to see such talented young enthusiasts contributing to the wellbeing of society. With an inspiring sense of beauty to her credit, I hope she inspirits the fellow teenagers with the need to incorporate these nurturing and rejuvenating ayurvedic beauty products from VICCO in their daily beauty and health routine.”

VICCO has been on the award circuits for quite some time now. After bagging ‘Maharashtra’s Lokpriya Brand Award’ at Bombay Stock Exchange Auditorium by Arthsanket, the brand was conferred with yet another award ‘Quality Brand Business Excellence Award’ at Hotel Kohinoor Continental, Mumbai, by National Chamber of Commerce and Industry of India on June 30, 2018. VICCO has been soaring great heights and paving a way for ‘The Health Revolution’ through its natural and rejuvenating products under the leadership of Pendhakar.

About VICCO – Since its inception in 1952, Sanjeev Pendharkar, has been playing a monumental role in the resurgence of Ayurveda at a global level. The brand has expanded its portfolio by entering categories like skin care, oral health, and other healing products and continues to take over the market by a storm.

Also read: VICCO bags ‘Most Popular Brand of Maharashtra’ award