Star India, on Thursday, acquired the cricket broadcast rights from Board of Control for Cricket in India (BCCI) for five years (2018-2023) for a record Rs 6138.1 crore. The announcement was made by BCCI acting secretary Amitabh Chaudhary. Star Sports India won the three-day bidding war for the broadcast of international and domestic matches rights, which had Sony and Reliance as the other key bidders.
The official announcement from Mr. Amitabh Choudhary, Acting Hony. Secretary of the BCCI as Star India bags BCCI India International and Domestic media rights for INR 6138.1 crore for the next five years. pic.twitter.com/nONJv9sJkP
— BCCI (@BCCI) April 5, 2018
Interestingly, Star India has paid more than 59.31 percent money in 2018 than the money it paid in 2012 for acquiring the rights. While the per match value was previously Rs 43 crore, it is now Rs 60 crore per match for the 102 international matches (across formats), which Star India will broadcast over the next five years. Star Sports India has now worldwide TV and digital rights for these matches.
Notably, Star Sports India also has the broadcasting rights for the Indian Premier League (IPL), which it acquired in September 2017 for Rs 16, 347.5 crore.