The self-drive car rental company – Zoomcar India Private Limited, which was launched in India in 2013, will be launching its operations in Nagpur on May 23. Zoomcar, which is spearheaded by Greg Moran (CEO and co-founder), has its headquarters in Bengaluru and currently operates in 20 Indian cities apart from Nagpur. In Maharashtra, Zoomcar has already its presence in Mumbai and Pune.
Speaking to Nation Next about Zoomcar’s launch in Nagpur, Prateek Julka, Senior Marketing Executive, Zoomcar, said, “We are starting with nine cars in Nagpur which includes Maruti Swift, Hyundai i20 and Mahindra Scorpio. We are looking forward to expand to 50 cars in the next two months. Also, luxury cars will be introduced in the next two months.”
Keeping in the mind the launch of its operations in the ‘Orange City,’ the company has adopted a unique marketing strategy. It has launched the ‘Nagpur Orange Car’ campaign, in which a Maruti Swift completely covered with ‘orange’ stickers is being taken around Nagpur from the last three days. Prateek says, “We’ve also rolled out exclusive offers for Nagpurians. First time Nagpur users on our app will get 25% discount on renting our vehicle. This discount will be valid till June 30. We have also launched a #KyaBolteNagpur campaign. As part of this campaign, till May 23, anybody who takes a selfie with the ‘orange car’ and posts it on the post we have put up on Facebook will get credits worth Rs 500.”